Let’s lower proper to the chase, we could? If you would like an Electronic mail on Acid different, you’re right here for one in every of two causes:
- You’re looking for e-mail testing instruments and wish to examine your choices.
- You’re unhappy with Electronic mail on Acid for some cause, and also you want another.
You in all probability understand you’re visiting the Electronic mail on Acid weblog proper now. And it’s possible you’ll assume we’ll be biased… that you just gained’t get an sincere comparability of comparable instruments. That’s comprehensible.
For those who’re within the first group, we promise to do our greatest to offer you a simple rationalization of those completely different platforms and companies. For those who’re within the second group, the least you are able to do is hear us out earlier than you cancel. Proper?
What’s Electronic mail on Acid?
Earlier than we discover the alternate options, it’d enable you to to know precisely what Sinch Electronic mail on Acid does and why you’d wish to use (or preserve) it within the first place.
We constructed this platform to assist senders with e-mail high quality assurance (QA). For many companies, the e-mail channel is essential for communication, advertising and marketing, and the general buyer expertise. Senders want every message and each marketing campaign to look its finest and performance as anticipated after arriving in subscribers’ inboxes.
Nonetheless, reaching e-mail perfection is way simpler stated than completed. One of many greatest challenges is that completely different e-mail purchasers have assorted ranges of help for HTML and CSS. Additionally they use their very own e-mail rendering engines, which suggests the best way a marketing campaign seems to be in Gmail or Yahoo Mail might be very completely different in Outlook or Apple Mail.
What are e-mail previews?
A key characteristic of our platform is the Electronic mail Preview engine, which reveals you the way an HTML e-mail marketing campaign renders on greater than 100 purchasers, dwell gadgets, and cell working programs. This type of e-mail testing occurs earlier than you hit ship so you’ll be able to troubleshoot and repair issues as a substitute of discovering out later that you just despatched a damaged e-mail to hundreds of individuals.
Our e-mail previews are screenshots that present customers precisely how their campaigns are rendered in numerous situations. It might be Apple Mail on an iPhone 13 in darkish mode or on a Pixel 5 in Gmail operating Android 13 (simply to call a pair). You ship a check e-mail, and we ship you again a group of screenshots for assessment. Take a look at this pattern check outcome to see it for your self.
This will sound easy and simple. However maintaining issues operating isn’t as straightforward as you suppose – simply ask our product staff and software program engineers. That’s why there actually aren’t many comparable Electronic mail on Acid alternate options on the market.
Some groups conduct guide e-mail advertising and marketing QA, which suggests they ship check emails to colleagues for assessment. Whereas that’s higher than nothing, it nonetheless leaves a number of room for inaccuracy and human error.
Electronic mail on Acid options and advantages
You possibly can additionally describe Electronic mail on Acid as an automatic e-mail advertising and marketing guidelines. That’s as a result of the advantages transcend previews. For those who’re presently utilizing our software program for previews solely, there could also be some instruments you can begin profiting from.
What else can Electronic mail on Acid do?
- Inbox Show: Optimize your topic strains, preview textual content, and sender title to enhance open charges and guarantee visibility on cell gadgets.
- Accessibility checks: Add picture alt textual content, verify colour distinction, and optimize your e-mail for display readers. This ensures each subscriber can simply interact with what you ship.
- Deliverability checks: Verify your IP handle towards main blocklists and spam filters earlier than you hit ship. This helps you keep away from inbox placement points that drastically cut back e-mail ROI.
- Hyperlink Validation: Verify each hyperlink in your e-mail to make sure you by no means ship subscribers to a 404. Substitute damaged hyperlinks in actual time. Plus, add lacking UTM parameters for monitoring visits to your web site.
- Picture Validation: Optimize pictures and graphics for the e-mail inbox. This characteristic helps enhance load time and allows you to modify animated GIFs for Outlook.
- Spell Verify: Make a closing verify for any typos and spelling errors earlier than your marketing campaign launches. This characteristic features a profanity filter to assist defend your model status. We’ll verify alt textual content and preview textual content for errors too.
- Edit e-mail code: Once you discover a rendering problem in an e-mail preview, you don’t have to depart the platform to repair it. Troubleshoot and regulate code with out going backwards and forwards between your ESP and testing platform.
- Electronic mail Analytics: Transcend the fundamental e-mail metrics to realize a deeper understanding of your contact record. Our superior analytics characteristic insightful engagement knowledge corresponding to Learn, Look, Delete charges. Plus, see geolocations, get heatmaps, and discover out which purchasers your subscribers are utilizing to view your emails. You’ll be able to even filter out prefetch opens to enhance the accuracy of reporting.
- Collaboration: Staff administration options let stakeholders assessment, remark, and approve campaigns throughout the QA course of. It’s also possible to customise consumer roles and permissions to manage entry.
Maybe the greatest good thing about utilizing Electronic mail on Acid is that we provide limitless testing with each paid plan. Which means you’ll be able to check as a lot as wanted and see as many e-mail previews as you need. Limitless testing is a helpful differentiator you gained’t discover with lots of our alternate options.
Why discovering an Electronic mail on Acid different is complicated
For those who analysis e-mail testing alternate options on a few of the fashionable software program assessment and comparability websites, you may get a little bit combined up. That’s as a result of there are several types of e-mail testing with particular functions.
Not all these companies talked about on tech assessment web sites provide e-mail previews. In truth, most don’t. Some are for e-mail validation testing. Others are for e-mail A/B testing, and nonetheless others could also be for SMTP testing and spam testing.
Even respected web sites like Gartner in addition to G2 appear to be lacking the mark when evaluating Electronic mail on Acid alternate options. You’ll discover fully unrelated SaaS manufacturers listed as potential choices, together with CRMs like Salesforce. That’s simply plain complicated and inaccurate.
What Electronic mail on Acid isn’t
That can assist you determine what you actually need and determine whether or not you’re prepared for Electronic mail on Acid or an alternative choice, right here are some things our platform doesn’t do:
- Electronic mail on Acid isn’t an e-mail service supplier (ESP). Which means you don’t use it to ship emails or handle your contact lists.
- Electronic mail on Acid doesn’t provide a WYSIWYG e-mail builder. Whereas there’s an Electronic mail Editor in our platform that allows you to code campaigns from scratch, it’s typically used for find-and-fix performance. There isn’t any drag-and-drop e-mail editor for non-coders.
- Electronic mail on Acid isn’t for handle validation. Verifying e-mail contacts and conducting record hygiene isn’t a part of our present providing.
- Electronic mail on Acid isn’t advertising and marketing automation. Regardless that we speak about “workflows” for e-mail QA and assist automate the method, our software program isn’t used to construct automated e-mail workflows.
- Electronic mail on Acid isn’t an entire deliverability answer. Whereas we do affords spam testing and pre-send checks to make sure you’re not on a blocklist, there are different choices that present extra complete help for improved inbox placement.
- Electronic mail on Acid doesn’t check SMTP or automated e-mail sequences. We streamline QA for e-mail entrepreneurs fairly than for software program engineers who’re integrating e-mail into apps and testing e-mail infrastructure.
10 Electronic mail on Acid alternate options: Execs and Cons
This record of choices focuses solely on software program that gives related companies to Electronic mail on Acid. It’s additionally doable that you’ll discover ESPs and CRMs that provide e-mail consumer previews. In lots of instances, these suppliers are utilizing an API to white label the characteristic. The previews in these platforms usually come from Sinch Electronic mail on Acid or our prime competitor.
1. Litmus
Litmus is the opposite recognizable title in e-mail pre-deployment testing. Once you come throughout on-line discussions about testing HTML emails, each manufacturers are sometimes talked about collectively.
Apparently, there are some e-mail advertising and marketing groups who select to make use of each Electronic mail on Acid and Litmus. That tells you one thing about how essential this course of is.
Whereas there are variations between our two platforms, their important function is comparable. Litmus affords extra superior options like a approach to centralize model property, a drag-and-drop visible editor, and e-mail personalization instruments.
Litmus is actually the most costly Electronic mail on Acid different. You’ll must determine if the extras that include Litmus are useful. If you have already got instruments to design and personalize e-mail campaigns, it’s possible you’ll not wish to pay for what you don’t want.
You’re in all probability good sufficient to not fall for these product comparability pages that inaccurately spin issues to make one model look excellent and the opposite look horrible. However simply in case you wish to see them:
Litmus – Execs
Like Electronic mail on Acid, Litmus supplies complete e-mail consumer previews. Though, our screenshots do generally ship completely different outcomes for a similar purchasers and gadgets.
Litmus will also be used as a device to construct e-mail campaigns. Nonetheless, you’ll nonetheless want an ESP to ship emails. And that platform you’re utilizing might have already got a enough e-mail constructing answer.
The personalization options from Litmus might be a helpful approach to improve e-mail engagement, assuming you don’t have already got an enough answer for personalization.
Litmus – Cons
Apart from the next price ticket, the largest draw back of Litmus is that you’ll not take pleasure in the good thing about limitless testing. Paid plans from Litmus have a set variety of month-to-month e-mail previews. Once you exceed the amount restrict, you’re charged for overages.
Right here’s what a Reddit consumer needed to say about receiving overages from Litmus:
“I simply acquired discover that my utilization of e-mail previews far exceeds what the fundamental account construction allocates — which was information to me that it even counted it that approach!
I am pinging you all right here to get a greater understanding of the easiest way to make use of Litmus as it’s marketed, with out incurring–quite frankly–insane overcharges.”
You don’t have to fret about that with Electronic mail on Acid (simply sayin’).
2. Mailgun Optimize
Mailgun Optimize is a complete deliverability suite. It contains e-mail previews which are powered by Electronic mail on Acid’s know-how.
Pairing e-mail deliverability with e-mail previews makes a number of sense. The best way an e-mail renders is a part of deliverability. Rendering is a bit just like the grand finale of inbox placement. For instance, if an essential marketing campaign reaches the inbox, nevertheless it’s unreadable on a preferred e-mail consumer like Outlook, it might as nicely land in spam. That’s as a result of your subscribers gained’t be capable of interact with it. So, what’s the purpose?
Whereas previews are a wonderful characteristic of Mailgun Optimize, the platform excels at offering insights to enhance inbox placement. That features sender status monitoring, options for e-mail validation, and inbox placement stories. Customers can combine with companies like Google Postmaster Instruments in addition to Microsoft SNDS.
Mailgun Optimize – Execs
You don’t have to make use of Mailgun as your ESP to make the most of Mailgun Optimize. So, if you’re on the lookout for a deliverability answer in addition to e-mail previews, this can be a handy possibility.
For those who’re involved concerning the 2024 sender necessities from Gmail and Yahoo Mail, this device may even enable you to verify to verify e-mail authentication protocols are working appropriately whereas maintaining tabs in your sender status with Gmail.
Mailgun Optimize – Cons
Like Litmus, Mailgun Optimize has limits to the variety of month-to-month previews out there to customers. Not like Litmus, Mailgun is rather more clear about overages – itemizing them on the pricing web page.
Whereas Mailgun Optimize has extra strong deliverability instruments than Electronic mail on Acid, it doesn’t present the identical options for e-mail QA which are out there inside our automated Marketing campaign Precheck workflow.
3. Everest from Validity
Everest from Validity payments itself as an “e-mail success platform” that focuses on deliverability and elevated engagement. It contains some options which are just like Mailgun Optimize. It doesn’t, nevertheless, provide as a lot in the best way of e-mail consumer previews.
As soon as upon a time, Everest was referred to as the separate companies ReturnPath and 250ok, which used Electronic mail on Acid’s preview engine. Then there was this entire lawsuit factor that we’re not at liberty to debate on our weblog.
Right this moment, what Everest affords are Design Assessments. The positioning means that that is extra for seeing how your e-mail campaigns are displayed on completely different display sizes (desktop, smartphone, pill).
Everest – Execs
An fascinating facet of the Everest platform is its Aggressive Intelligence characteristic, which might assist senders differentiate themselves when it comes to issues corresponding to topic strains and ship occasions.
It’s designed to help e-mail efficiency by way of deliverability and engagement enhancements, nevertheless it’s missing when it comes to previews for pre-send e-mail testing.
Everest – Cons
Everest is rather more restricted in the case of the breadth and depth of previews out there for testing. It states it affords almost 20 e-mail consumer previews (or 70+ e-mail purposes) whereas Electronic mail on Acid and Litmus present greater than 100.Design exams from Everest are additionally restricted primarily based on the plan. You’ll get zero of those e-mail exams on the lowest pricing tier.
4. Electronic mail Preview Companies
Electronic mail Preview Companies (EPS) is a SaaS firm primarily based in Ukraine. Because the title suggests, previews are the principle characteristic of this service.
EPS additionally has spam testing, supplies some analytics, and has an HTML e-mail editor for constructing or fixing campaigns.
Like Electronic mail on Acid and Litmus, this different sends its customers screenshots from inside dwell inboxes to assessment for issues. Nonetheless, the breadth and depth of purchasers and machine previews out there is significantly lower than the main choices.
Electronic mail Preview Companies – Execs
Like Electronic mail on Acid, EPS prospects get limitless e-mail previews every month. If previews are all you want, this additionally supplies a less expensive, but less-comprehensive different. The positioning presently solely lists round 50 purchasers. Lacking, for instance, are previews from gadgets operating the most recent Android working system. As of this writing it’s additionally lacking previews for the most recent iPhones.
As a result of new variations of smartphones are fashionable with customers, and cell carriers push individuals towards repeatedly updating their telephones, you’ll wish to be certain you’re getting previews from the most recent gadgets.
Electronic mail Preview Companies – Cons
Whereas trying out previews could also be a vital step within the e-mail QA course of, it normally comes on the very finish – as soon as all the opposite doable issues are addressed. What EPS customers are lacking is a full high quality assurance answer for e-mail advertising and marketing.
There aren’t any accessibility checks, no inbox show previews for topic strains, no picture or URL validation for graphics and hyperlinks. It’s additionally lacking collaboration options, which permit groups to remark and approve screenshots earlier than a marketing campaign launches.
5. Mailosaur
Mailosaur is software program for testing each e-mail and SMS. The platform’s most strong capabilities contain testing automated e-mail and SMS workflows.
Whereas it does provide some options for entrepreneurs, its energy could also be in serving software program engineers and those that are programming purposes. Mailosuaur supplies options like a developer sandbox and integrations with different testing platforms, together with Cypress, Playwright, and Selenium.
Whereas Mailosaur talks up its e-mail previews, it seems this characteristic is barely out there as a “bolt-on,” which we predict is a cool approach of claiming it’s a must to pay further for it.
Mailosaur – Execs
For those who want an answer that gives e-mail and SMS automated workflow testing, Mailosaur seems to be like a sound possibility. As an Electronic mail on Acid different, nevertheless, it’s not fairly comparable. The platforms appear to serve completely different major audiences, and e-mail previews should not a core a part of the Mailosaur product. It does present different key pre-send testing options corresponding to checking for damaged hyperlinks.
Mailosaur – Cons
As talked about, e-mail consumer previews are solely out there as an add-on to the Mailosaur product. There’s no clear data on the web site about what these extra prices are. Whereas it might be excellent for e-mail automation QA, it lacks some essential options for e-mail advertising and marketing QA.
6. Parcel.io
Parcel is an e-mail design and growth device that’s develop into highly regarded with e-mail geeks who write code. Our personal Megan Boshuyzen makes use of Parcel to code campaigns and run a component-based e-mail design system.
Customers can see dwell previews of various display sizes whereas they’re coding. They will additionally ship check emails to get screenshots despatched again from a big selection of purchasers and gadgets. Parcel supplies e-mail previews on greater than 80 purchasers and gadgets
Parcel – Execs
If you wish to check and preview HTML e-mail campaigns as you code them, Parcel makes that very handy. It’s an excellent device for e-mail builders as a result of it additionally means that you can construct a library of reuseable parts.
For the non-coders in your staff, there’s additionally a visible editor and staff administration options for collaboration.
Parcel – Cons
Parcel’s Inbox Previews are an add-on to the platform that begins at $49 for 500 previews per thirty days and supplies a pay-as-you-go mannequin for added previews.
7. Mailtrap HTML Checker
Mailtrap is an analogous answer to Mailosaur in that it claims to assist dev groups check, ship, and management e-mail infrastructure from one place. Past that, the platform additionally affords an HTML e-mail checker that appears for code compatibility amongst fashionable e-mail purchasers.
On this Mailtrap weblog publish overlaying completely different e-mail preview instruments, the author even lists the product as higher for software program engineers than entrepreneurs, separating Electronic mail on Acid and Litmus into the advertising and marketing device class.
Mailtrap – Execs
The previews in Mailtrap’s options are a suitable different for software program engineers who want previews together with different kinds of e-mail testing and QA for sending. It claims to supply essentially the most e-mail purchasers available on the market, however doesn’t present a definitive quantity. Mailtrap could also be a great way for e-mail entrepreneurs and software program engineers who’re creating automated workflows to attach and collaborate.
Mailtrap – Cons
As they level out, whereas it does present previews, Mailtrap isn’t essentially a device for e-mail advertising and marketing groups. In case your objective is to optimize newsletters and promotional e-mail campaigns for various inboxes, it’s possible you’ll find yourself with a extra technical device that’s lacking useful options for entrepreneurs.
8. HTML Electronic mail Verify
HTML Electronic mail Verify is a platform that primarily retains e-mail builders in thoughts. The choices are separated into validation options and utility instruments. Validation companies embrace issues corresponding to HTML and CSS validation in addition to hyperlink and picture validation. It additionally lists options to validate accessibility and cell responsiveness.
To be clear, this software program doesn’t embrace e-mail validations, which confirm the legitimacy of e-mail contact knowledge for improved record hygiene.
The utility instruments embrace checks for darkish mode and an HTML editor amongst others.
HTML Electronic mail Verify – Execs
It is a device that particularly targets individuals coding HTML emails, which is sweet. It’s constructed to assist e-mail builders discover and repair issues with their code primarily based on identified finest practices, e-mail consumer help, and potential points. Nevertheless it’s lacking a key part that helps e-mail builders overcome e-mail consumer rendering inconsistencies.
HTML Electronic mail Verify – Cons
For those who’re on the lookout for a service that delivers precise screenshot previews from the preferred e-mail purchasers and gadgets, you gained’t get that from HTML Electronic mail Verify.
The Visible Editor and Visible Editor Inspector instruments explicitly state they’re for “non-client particular gadgets”. Take that to imply you’ll see how an e-mail will seem on desktops, tablets, and cellphones (display sizes), however not from inside precise e-mail inboxes.
Additionally, in case you want a collaborative answer for an e-mail advertising and marketing staff, this device is especially helpful to coders.
9. Inbox Pirates
Inbox Pirates is a Chrome extension that goals to supply preview companies with a click on. What’s not so clear is how nicely it really works for previews of HTML e-mail campaigns. The demo on the location solely reveals somebody utilizing a plain textual content e-mail despatched from a Gmail account.
Inbox Pirates does say that it integrates with just a few fashionable platforms like Mailchimp and Hubspot in addition to SendinBlue and Apollo.io. The main focus additionally appears to be on inbox show previews fairly than how an HTML e-mail seems to be as soon as it’s opened.
Inbox Pirates – Execs
Inbox Pirates previews embrace how a message seems within the notification bar/lockscreen of cellphones. That’s an fascinating characteristic because it’s usually the primary place a contact sees your topic line and preview textual content.
Based mostly on the demo, the device appears to be designed primarily for gross sales groups seeking to preview chilly emails.
Inbox Pirates – Cons
Inbox Pirates says it supplies previews from 20+ e-mail purchasers, which is way lower than most different alternate options. In line with the Chrome internet retailer, as of this writing, the Inbox Pirates extension was final up to date in October of 2022. New gadgets have been launched since then.
Inbox Pirates doesn’t present limitless previews. Its pricing construction is complicated. The Primary plan, for instance, limits customers to 4 previews/day or 10 previews/month. That makes it sound such as you’d hit your restrict in lower than three days.
10. Testi@
Testi@ is one other service that is purely devoted to e-mail rendering previews. Like InboxPirates, it additionally affords a Chrome extension. The positioning signifies it has the power to generate screenshots from greater than 100 rendering situations on completely different purchasers, gadgets, and working programs.
Testi@ affords a free model, however that features previews for simply two webmail purchasers. In line with its FAQ web page, they’re Gmail and Yahoo Mail on a Chrome browser. Along with the screenshots, you can too use Testi@ to ship check emails to as much as 15 addresses for guide assessment.
Testi@ – Execs
It is a cheaper different that provides a pay-as-you-go mannequin as a substitute of a subscription. Fairly than auto-renewing, you’ll be able to select the variety of customers and months you wish to use the service. This could be a superb possibility for senders who select to check their e-mail templates sometimes fairly than testing each marketing campaign earlier than they ship. However there are dangers that include not testing each e-mail each time. You will discover the value doubles with each month or consumer you add.
Testi@ – Cons
If e-mail previews are all you need, this might work. However you may be lacking most of the extra checks that may add worth and assist optimize emails for efficiency and deliverability. Extra superior companies will provide recommendation on methods to repair points with e-mail code, and a few will even make automated changes. Testi@ is proscribed to producing previews.
Testi will not inform you in case your emails are assembly accessibility requirements, for instance. You can also’t use it to verify your hyperlinks (except you do it manually), spell verify e-mail copy, or preview inbox show.
Free Electronic mail on Acid alternate options
There’s no such factor as a free lunch. There are some free e-mail testing and preview instruments out there, however you’re mainly going to get what you pay for.
PutsMail: This a free device for guide e-mail testing that Litmus acquired in 2014. PutsMail makes it simpler to ship check emails to as much as 10 inboxes for assessment. You paste in e-mail code and enter e-mail addresses for sending exams. Entry to precise previews/screenshots is locked, and you’ll be pressured to join Litmus.
MailNinja: For the value of your contact data, MailNinja will ship you a hyperlink to its free e-mail preview device. It helps you to paste in code to see the way it seems to be on cell and desktop in addition to with pictures on or off. It doesn’t present you e-mail previews from particular purchasers and gadgets or provide you with a warning about any issues to repair.
Have in mind, most of the subscription and pay-as-you-go choices above additionally provide a free model or free trials of the e-mail testing platforms.
Acquired extra questions? We might help.
There’s lots to digest right here, we all know. In case you have questions on how Electronic mail on Acid works or anything associated to our platform, don’t hesitate to ship a message and phone us.
It’s also possible to request a customized demo to seek out out extra about how your group can make the most of Electronic mail on Acid. For those who’d fairly verify issues out for your self, make the most of our 7-day free trial and provides our instruments a check drive.
For those who’re a present consumer who’s feeling pissed off, we welcome your suggestions and we’re right here to assist. Please get in contact with buyer help. Dwell chat will probably get you the quickest response. It’s also possible to publish questions or considerations about our product in our vendor channel on the Electronic mail Geeks Slack.
Simplify the Electronic mail QA Course of and Ship Perfection
What’s the easiest way to run by way of your pre-send guidelines? With Sinch Electronic mail on Acid’s Marketing campaign Precheck, we’ve simplified the method and set all the things up for you. Use it to double-check your content material, optimize for deliverability, guarantee accessibility, and preview how campaigns look on greater than 100 of the preferred purchasers and gadgets. All earlier than you hit ship!
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