![Setting new requirements for advertising and marketing automation in 2024 Setting new requirements for advertising and marketing automation in 2024](https://i2.wp.com/www.activecampaign.com/wp-content/uploads/2024/07/Blog-Action-modal-1.png?w=1200&resize=1200,630&ssl=1)
Setting new requirements for advertising and marketing automation in 2024
At ActiveCampaign, we’re setting new requirements for advertising and marketing automation with a platform that really adapts to the distinctiveness of your corporation. Our dedication to innovation ensures your advertising and marketing efforts should not solely efficient, but additionally validated for fulfillment. As we glance in the direction of the longer term, we’re excited to introduce a collection of latest automation options and enhancements designed to optimize your workflows and preserve you forward of the competitors.
Introducing an enhanced automation constructing expertise
This 12 months, we’re rolling out vital updates to our automation constructing expertise to make it extra intuitive, user-friendly, and performant throughout the platform. These enhancements embody refined navigation, simplified workflow processes, and an total improved consumer expertise, guaranteeing that constructing automations is each environment friendly and efficient.
Preview upcoming automation options
New and improved Automation Canvas
![Zoom Percent](https://www.activecampaign.com/wp-content/uploads/2024/07/Zoom-Percent-1024x561.png)
![Zoom Percent](https://www.activecampaign.com/wp-content/uploads/2024/07/Zoom-Percent-1024x561.png)
Each element issues to supply the perfect automation expertise. Our enhanced automation canvas introduces a set of small however mighty enhancements designed to reinforce usability, performance, and total expertise. You’ll additionally discover a a lot sooner expertise loading your automation!
- Automation minimap: Navigate your automations with ease utilizing the brand new minimap characteristic. Get a fast overview of your total workflow and leap to particular sections immediately.
- Zoom controls: Advantageous-tune your view with new zoom controls, permitting you to zoom in for detailed changes or zoom out for a broader perspective.
- Match to display: Optimize your workspace with the “Match to Display screen” possibility, enabling you to see your total automation at a look.
- Obtain automation as a PNG: Share and assessment your workflows simply by downloading your automations as PNG recordsdata.
- Improved usability for “Go To” actions: Enhanced usability of “Go To” actions makes directing the move of your automations extra intuitive.
- New icon for “Finish” motion: A brand new icon for the “Finish” motion gives higher visible readability, serving to you simply establish the conclusion of your automation sequences.
- New glossy design, similar highly effective automation: The modernized automation builder will characteristic an optimized design that may guarantee fast and clean constructing, even with complicated workflows.
Automation tailor-made to the distinctiveness of your corporation
![Blog Action modal](https://www.activecampaign.com/wp-content/uploads/2024/07/Blog-Action-modal-1024x538.png)
![Blog Action modal](https://www.activecampaign.com/wp-content/uploads/2024/07/Blog-Action-modal-1024x538.png)
Our new Motion menu is being designed to make choosing and trying to find automation actions simpler than ever earlier than. With this replace, you’ll get pleasure from improved discoverability, a modernized look, and the introduction of Urged Actions tailor-made to your corporation and use case for extra environment friendly automation constructing.
- Improved motion search and fast add: Our new motion search performance lets you discover the actions you want immediately. Merely sort within the motion you’re searching for, and our fast add characteristic will enable you add it to your automation in seconds.
- Higher motion discoverability: The up to date menu enhances motion discoverability, making it simpler so that you can discover and choose the best actions in your automation, whether or not you’re a newbie or a sophisticated marketer.
Construct and personalize automations with ease
![Zoom Percent 1](https://www.activecampaign.com/wp-content/uploads/2024/07/Zoom-Percent-1-1024x561.png)
![Zoom Percent 1](https://www.activecampaign.com/wp-content/uploads/2024/07/Zoom-Percent-1-1024x561.png)
We’re enhancing the effectivity and ease of use of our automation workflows with significant enhancements to every motion. Key updates embody in-context content material enhancing for sending actions, optimized layouts with higher consistency, and a brand-new personalization expertise with options like chips and kind forward.
- In-context enhancing of sending actions: We’re updating our sending actions so you possibly can edit them instantly throughout the automation builder with out navigating away out of your workflow. This in-context enhancing streamlines your course of for automating emails, SMS messages, and inner notifications, permitting you to remain targeted and keep your artistic move throughout the automation builder.
- New personalization expertise: We’re introducing a model new and constant personalization expertise to make it extra intuitive and complete throughout all automation actions. Key options embody a better option to distinguish and edit personalization tags, and entry to all Contact, Deal, Account, and Customized Object personalization tags throughout each motion.
- Improved layouts & navigation: We’re enhancing the usability and ease of all our actions with an up to date feel and appear for motion configuration, constant designs and patterns all through the motion setup, and a better and extra intuitive navigation.
These gradual updates will streamline your constructing course of, permitting you to take care of your artistic move whereas organising automations. You’ll want to try our launch notes for up to date actions as they’re launched.
Expertise the way forward for advertising and marketing automation
With these modern enhancements, ActiveCampaign is setting a brand new customary for advertising and marketing automation platforms. We’re devoted to offering you with the instruments and options wanted to create efficient, personalised advertising and marketing methods. Elevate your advertising and marketing technique with ActiveCampaign, the place innovation meets seamless automation tailor-made to your corporation.
Able to develop with ActiveCampaign’s new automation expertise? Study extra about new options and join early entry as we speak.
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